Monday, July 20, 2009

Can affiliate program degrade quality of online pharmacies?

Online pharmacy and their affiliation programs are the new trend getting set in world of web.

Affiliate programs can be considered one more channel of reaching to customers for any merchants selling products on internet. It is about bringing more and more customers to their sites. Affiliates links to merchants, by providing merchant's link on their own website. If visitor comes to merchant website by clicking link on affiliates site and purchase any product from merchant website, affiliates will earn commission for that sale.

The major advantage of using affiliation for a merchant of pharmaceutical products is to get the web presence in the world of internet. Also they get traffic to their site without investing much. As affiliation is about pay for performance. So if merchant get business he will pay affiliates/publisher for that. No initial huge investment.

Publisher in turn benefits as they get commission from merchants apart from regular revenue from advertising and traffic.

But on-line dealer are using their program in a way that it can degrade pharmacy's values.

If any unapproved or non decent website joins affiliation with the merchant, that will add to negative branding to merchant. Also, due to this many pharmacies have now come up saying that they are selling genuine drugs, and providing no prescription drugs, this has greatly reduced transaction of drugs through web.

Very few websites catering to pharmaceutical industry provides legal information on their webpage.

However, this market is being dominated by various players who are actually taking care of major concerns. There are clinic and pharmacy on internet who are providing legal information on their website. There are clinic that are taking the use of doctors to verify the prescriptions. There are clinics that delivers products from registered pharmacies.

Every pharmacies in UK have to be registered to Royal Pharmaceutical Society of Great Britain. Medicine should usually be bought on web only if they provide drugs from registered pharmacies. Ask them for registration number before purchasing.

121doc on-line clinic is one such drug provider on internet, that is linked to registered pharmacy of UK. It provides legal information on their site itself mentioning registration number of their pharmacy. They deal only with branded products and provide ask for major concerns before purchasing. It is so very much specific about regulations that even though having a very good web presence it does not deliver drugs to US, as their regulations want existence of pharmacy to be in US.

Thus while buying drugs be careful and trust only registered pharmacies. Thus answer to the question still lies in hand our customers, visit their website, study it thoroughly, check out whether products are branded or generic and finally see for registration. If customer do all this thing online medication will rule the world of internet.

Join Online Clinic Affiliate Program


Thursday, July 9, 2009

Online Pharmacy Affiliate program

Affiliate marketing is a great technique to promote you products in the world of Internet. Also for the people who have their own personal website, it is a very great opportunity to earn money through affiliation to various merchants.

Almost thousand of people surf on Internet to find medicine from web. There are number of clinic as well as pharmacies on net from where they can buy a medicine from their home. They don't need to go to costly doctors to buy the same. Also they get all these at much cheaper rates on Internet.

However, with rise in affiliate programs by online pharmacies or clinic, affiliates will have to take care about the fake and branded medicines as well as about generic medicines. Before approaching any site please make sure whether their pills are genuine. Always look for manufacturer and look how genuine their drugs are?

Now done with this, see whether they are selling branded or generic medicines. Generic is not bad for people, its only that it is manufactured by players other than those having its patent, and that too after the expiry of patent. So better is to go for sites selling branded pills, as their conversion ratio is going to be high.

Make sure about their privacy policy, shipping terms and other terms and conditions. Also after going through all these, one more thing that affiliates will have to notice is that whether to go for online pharmacy or clinic. Many pharmacies on internet are not registered, so if affiliates finds a site saying that they are pharmacies, check for its registration number. For UK, pharmacies have to be register with General Pharmaceutical Council (GPhC). However if they claim that they are clinic, see for the pharmacies from whom they ship the drugs, for example, 121doc is a leading online clinic and is shipping from Pharmacy2u ltd, which is a registered in GPhC.

Now all you affiliates must be wondering that above mentioned information is good for customer, how will it help them. But think if a customer is satisfied then only he will buy or else there will be no conversion. In the industry of pharmaceutical, you need to build the trust for new sale as well as for reorder. And more the trust, more will be the conversion rate and hence more will be the commission to all publishers.

Comparing commission with other sites is required, but also see the prices at which merchant sell the products. They may give good percent of commission but if their cost is very less, it will ultimately lead to lesser amount to affiliates. In addition to that if customer finds that products are generic or fake, as an affiliate will lose an opportunity of commission. Very few people give you joining bonus, re-order commission and keeps 365 days cookies on, please do have a look for all these.

So, think of these options before joining any affiliates programs.

Check out more about Pharmacy Affiliate program.